In the decade after the closure of the San Vicente Lumber Company plant at the northwestern boundary of the City of Santa Cruz, several small agricultural-oriented businesses sprang up along the Davenport Branch on the West Side between Natural Bridges Drive and Almar Avenue. One of the earliest was the Coast Drum and Box Company.
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The Coast Drum and Box Company factory on Mission Street on fire, September 4, 1953. [Santa Cruz Sentinel-News – colorized using MyHeritage] |
From early in its history, the business had a close relationship with the Half Moon Bay Drum and Box Company, which was incorporated in February 1923 in San Francisco as a packaging material maker catering to vegetable growers operating along the San Mateo County coastline. The business was initially run by Louis G. Pardini, A. Bartolozzi, R. Tomei, and C. Raffanti. Not much is known of the firm in the 1920s, but its main facility was located on Battery Street until March 1930, when a catastrophic fire leveled the three-story building. The firm rebuilt in Daly City, where it operated a large factory until May 1939, when it too burned down. Though the company continued to exist, it shifted its focus to the south.
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The Half Moon Bay Drum and Box Company and Colma Vegetable Packing Association plants on fire in Daly City, May 28, 1939. [San Francisco Examiner – colorized using MyHeritage] |
Meanwhile, in Santa Cruz County, the agricultural industry, especially along the North Coast, was growing rapidly. Artichoke and Brussels sprout, along with peas, had taken off as an industry in 1915. By the 1920s, it required its own packaging plants and related industries. Thus, sometime in the late 1920s, a group of farmers formed the Coast Drum and Box Company in Davenport beside the tracks of the Southern Pacific Railroad. The purpose of the business was to make drums, crates, boxes, and hampers for local growers, a task that employed seven men during the harvesting season. In August 1932, the group completed construction on a much-enlarged plant on property they had purchased property from Gilbert Caiocca. This was located on the east side of Davenport across from the main village and was erected by Palmer & Balsiger of Santa Cruz for $1,700. Archie Marracci of San Francisco served as manager of the plant during this time.
Things became more corporate in January 1934 when R. Willis of San Francisco took over the company. While daily operations did not change, new blood from the Bay Area was brought in that shifted the focus of the business. In 1935, Ed Marracci became owner of the company. Yet elsewhere, the Half Moon Bay Drum and Box Company was making inroads. Louis Pardini was named an officer of the Coast Drum and Box Company by September 1935. In May 1937, he took over, turning the company into a subsidiary of his own firm. Pardini appointed himself president while Albert A. Axelrod became secretary. Feeling that there was too much competition on the North Coast with the nearby Davenport Drum and Box Company, Pardini made the decision to move the company’s operations south.
Pardini immediately set to work finding a site for a new drum and box factory within the Santa Cruz city limits, ultimately settling on a site near Swift Street on Mission Street beside the railroad tracks. He hired Wilson & Castagnola, a local firm, to build a new plant for $15,762.50. The new drum-making facility and packing plant was jointly run by the company and farmers of the Santa Cruz Artichoke Growers’ Association, who had been advocating for a new plant closer to their fields. As a result, the facility catered to customers from West Side Santa Cruz to Laguna Creek—the boundary of the Coast Dairies property. In early September 1937, the Santa Cruz City Council authorized the installation of a spur across Swift Street to cater to the packing house. The facility was formally opened on September 19, 1937, and Thomas McCambridge, manager of the packing house in Seabright, was given management of this new plant as well.
The Coast Drum and Box Company did well on the West Side. Within just two years, it petitioned the City Council to build a $10,000 annex that more than doubled the size of the existing facility. The new buildings provided space for a dedicated box factory and a paraffin house where Brussels sprouts could be sealed. Due to the destruction of Pardini’s facility in Daly City in May 1939, the Half Moon Bay Drum and Box Company merged its operations with the Coast Drum and Box Company in Santa Cruz. This led to the year 1939 becoming the Santa Cruz-based company’s biggest year yet, with all of the artichoke and sprout harvest from Half Moon Bay to Santa Cruz packed and shipped from the Mission Street plant. The company employed around 80 workers that fall, making it seasonally one of the largest employers in the county. Each day, four to five boxcars left from the company’s siding on the Davenport Branch. The cars were loaded with hampers and containers made out of strips of basswood, each of which contained a bushel of vegetables.
The company was it its peak in the 1940s, with few events of note happening other than small fires breaking out occasionally at the plant. A minor addition to the complex was the erection of a machinery shed detached from the other buildings, which cost $5,000 when it was built in 1944. A small addition to the main building, costing $1,500, was made in November 1945. The company broke away from the Half Moon Bay company that same month, with Axelrod elected president and Gladys C. Okerstrom and R. J. Hecht joining as officers. Pardini stayed on as general manager until his death in 1951. A larger, albeit unremarkable addition to the complex came in April 1947, this one costing the firm $9,000. When Maywood Manufacturing Company relocated to Santa Cruz in December 1949, it leased space from Coast Drum and Box until it was forced out in mid-1951 to make room for corporate offices relocated from San Francisco.
More fires and lawsuits over workplace injuries and other incidents dominated the news throughout the 1950s. Emil C. Nissen of the American Box and Drum Corporation succeeded Axelrod as president of the company, effectively turning the business into a subsidiary of another firm. Daniel A. Whitehead, his son-in-law, became vice president and took over as general manager following Pardini’s death. By August 1953, the partners had managed to buy the shares of the Capurro, Chiappari, Falco, Marracci, and Church families, giving them an 80% controlling interest, with Margaret Bard the only notable holdout. Shortly afterwards, a catastrophic fire erupted in a warehouse at the factory causing $25,000 in damages, primarily to nailing machines, two cranes, a small lumber mill, and the warehouse itself. Fortunately, the plant was insured and the warehouse was quickly rebuilt.
In December 1954, the company changed its name to the Santa Cruz Veneer Products Company. By this point, Nissen seems to have left the business and Whitehead was in full control. Nissen passed away in May 1967. In 1959, Whitehead made another expansion to the buildings, a $3,000 addition to the main complex to increase its lumber-making capacity to 45,000 board feet per day. This resulted in high quantities of basket bottoms, with excess timber being used for lumber, which was sold commercially. Despite the shift in focus getting the reluctant approval by the city planning commission, the lumber products failed to find a market. Whitehead listed the machinery for auction in 1961.
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Aerial photograph of the Santa Cruz Veneers Products facility at its maximum extent, 1965. Photograph by Clyde Sunderland. [Courtesy UC Santa Cruz – colorized using MyHeritage] |
Santa Cruz Veneer Products Company ceased to operate sometime in late 1966 following repeated complaints by neighbors over trash smoke and a slump in the labor market . Whitehead trialed running the business exclusively as a veneer manufacturer but this proved unprofitable. He went on to found Dan Whitehead Travel Agency, which he ran with his wife until his death in June 1981. In June 1967, the Santa Cruz Veneer Products property was listed for rent, with the railroad spur included as an incentive. The expansive yard in front of the building was soon leased for storing mobile homes, trailers, campers, and boats. With no patronage, the railroad spur was cut back around 1970 to the edge of the property, only catering to the adjacent Mondo Brothers warehouse. In June 1976, the City Planning Department rezoned the complex from industrial to commercial use, but few seemed interested in using the buildings on a long-term basis. Finally, in September 1983, Mission Industrial Lands, Inc, acquired the property and began its slow transition into a creative arts venue. In 1994, it was rebranded Mission Industrial Studios and began hosting art studios and workshops. Several arts and crafts businesses now use the space for woodworking, sewing, metalworking, sculpting, glass working, and art conservation.
Citations & Credits:
- Los Angeles Times, Oakland Tribune, San Francisco Recorder, San Mateo Times, Santa Cruz Evening News, Santa Cruz Sentinel, and Santa Cruz Sentinel–News, various dates 1923–1994.