Curiosities: Stagecoach Lines

Before the arrival of the railroad to the Monterey Bay, people used other modes of transportation to traverse the Santa Cruz Mountains and reach San Francisco. For some, the primary methods were steamships that traveled up and down the California coastline. For others, the security of solid ground led them to choose the stagecoaches that regularly crossed the mountains. In the 1850s and early 1860s, stage travel was almost exclusively via Watsonville, San Juan, Gilroy, and Santa Clara, but the completion of the San Francisco and San Jose Railroad in January 1864 made the prospect of a shorter route directly from Santa Cruz to San José more promising.

An example of a six-horse Concord stage, at New Almaden, 1896. Courtesy Laurence E. Bulmore Collection, History San José – colorized using MyHeritage]

By 1860, a turnpike ran from Los Gatos to the Summit, which prompted Santa Cruz locals to invest in two rival turnpikes on the Santa Cruz County side. The older one, operated by Charles “Mountain Charlie” McKiernan and Hyram Scott, meandered down the Summit via Bean Creek and Branciforte Creek. The other followed Soquel Creek to Soquel and then continued along the county road to Santa Cruz. The earliest known stagecoach drivers to run on these roads were H. W. Pope and a Mr. Rockefeller. William H. Hall, owner of a San José stage line, soon hired both drivers and set the cost of travel at $5.00 per passenger. The slightly shorter distance and the higher patronage led to the abandonment of the Soquel Turnpike and its conversion into a free road, with little public funding to maintain it. Stages left Santa Cruz three days a week at 1 a.m. to meet the steamer Sophie McLean at Alviso, where it would transport passengers for San Francisco.

Stereograph of the Pacific Ocean House in Santa Cruz, with a buggy and 4-horse Concord stagecoach outside, 1866. Photography by Lawrence and Houseworth. [Courtesy California State Library – colorized using MyHeritage]

The completion of the San Francisco and San Jose Railroad caused Hall to rethink his business. Why take a steamer from Alviso to San Francisco when you could take the train? George T. Bromley saw the potential of such a relationship. In 1865, Bromley had served as the manager of the Continental Hotel on Market Street in San José. This brought him into regular contact with railroad customers traveling between San Francisco and San José, and also presumably with people wishing to continue over the mountains to Santa Cruz, where ocean swimming in the summer months was beginning to take off and walks through the redwoods were all the rage. His position as a successful proprietor caught the interest of influential people in Santa Cruz, who hired him in March 1866 to become the first manager of the Pacific Ocean House on Pacific Avenue. The hotel opened on April 4 with a grand ball attended by all of the city’s elite.

Advertisement for the San Jose Stage Line, published in the Santa Cruz Sentinel March 2, 1867.

The difficulty remained bringing people to Santa Cruz, and although Bromley claimed that the hotel was never in want of customers, he still saw the potential of a stage line. He worked with Hall and William Reynolds of the Auzerais House in San José to organize the San Jose Stage Line, which would use the Pacific Ocean House as its southern terminus. Reynolds acquired three Concord coaches for the line and 40 horses, divided into nine teams of six each, plus spares, which would be stationed at waypoints along the line to ensure no horse became overworked on the run. For those seeking higher class accommodation on the journey, Reynolds also contracted with local coach suppliers to rent higher-quality coaches. Service began in mid-February 1867. Coaches left Santa Cruz daily at 7:30 a.m. for Santa Clara or San José, where passengers would meet the 6:00 p.m. train to San Francisco. Through fare was set at $5.00 for First Class travel on the train, or $3.00 for Second Class, with a set amount of $3.00 for travel via stage just to San José or Santa Clara.

Advertisement for the San Jose Stage Line, published in the Santa Cruz Sentinel May 4, 1867.

On May 1, the line was rebranded the San Francisco and Santa Cruz Railroad and Stage Line. Two coaches now traveled daily in each direction across the Summit. Coaches in Santa Clara received passengers from the 8:10 a.m. train and brought them to Santa Cruz by 5:30 p.m. Passengers heading the opposite direction caught the stage at the Pacific Ocean House at 9:00 a.m. and arrived in time for the 4:00 p.m. train in Santa Clara. An advertisement on May 4 noted that the ticket agent at the Santa Clara railroad depot was H. D. Polhemus, while the agent in San Francisco in the General Stage Office was William G. Roberts. Although the names of most of the drivers are unknown, the Sentinel noted in February 1868 that George Heller was a cautious and responsible driver.

The Pacific Ocean House passed through several owners from November 1867 throughout 1868, but Hall remained owner and Reynolds superintendent of the stage line. The business, however, appears to have suffered over the year and likely shut down for an extended period over the winter. Service resumed in May, but Hall allowed the reputation of the business to deteriorate. Reynolds became injured at some point and Hall took direct leadership over the firm, during which time several accidents occurred and customer satisfaction reached an all-time low. No longer interested in running the company, Hall sold the firm for $10,000 in December 1869 to William E. McFarland, an experienced stagecoach driver and manager.

Advertisement for the San Francisco, San Jose and Santa Cruz Railroad and Stage Line, published in the Santa Cruz Sentinel December 11, 1869.

McFarland restored the company’s relationships with the San Francisco and San Jose Railroad and the Pacific Ocean House, via its new proprietor Henry Skinner, and renamed the company the San Francisco, San Jose and Santa Cruz Railroad and Stage Line. Regular service resumed immediately under the capable hands of David R. Green and Con. R. De Nise. In April 1870, a half interest in the firm was acquired by a W. J. Conner, formerly of the Watsonville Stage Company.

Advertisement for the Stage and Express Company, published in the Santa Cruz Sentinel June 3, 1871.

As McFarland’s company was finding its footing, a rival appeared on January 8, 1870. This new firm was formally incorporated as the Santa Cruz and San Jose Stage and Express Company, a joint stock company, in May. The company hired as its drivers Heller and Silas Cambridge, two “old and experienced stagemen” who “have never met with an accident, are temperate men, and faithful to their profession.” Henry Whinnery served as superintendent of the line, with S. A. Bartlett appointed president and Edward Bender secretary. McFarland’s line ceased operating in October 1870, likely for the winter season, but it never resumed and appears to have been acquired by its rival. In a notice regarding delinquent subscribers to the Stage and Express Company published in the Sentinel in March 1871, McFarland is named, suggesting he had thrown in with the competition. Other subscribers included Hyram Scott, Charles McKiernan, and the Porter brothers. At a meeting on August 12, McKiernan replaced Bartlett as president and Peter Hinds took over for Whinery as superintendent.

Advertisement for Paddack's Opposition Stage Line, published in the Santa Cruz Sentinel January 28, 1871.

Opposition to the Stage and Express Company arose in early January 1871 from Isaac E. Paddack, owner of the hotel in Lexington. Tired of the high prices charged by the stage line, he purchased 29 horses and a few Concord coaches and began running Paddack’s Opposition Stage Line between Santa Cruz and Santa Clara via the Soquel Turnpike. He hired as drivers Josh W. Gray and Tom Mann, who both had worked for trans-mountain stage lines in the past. Paddack’s plan worked—by the end of the month, the Stage and Express Company had ceased running passenger coaches over the hill. The situation was resolved quickly, though, when Hall returned to the business a third time and purchased both lines in early February. The Opposition line survived under that name until April 1, when all advertisements for any stage service disappeared from Santa Cruz newspapers.

Advertisement for the Watsonville Stage Company, published in The Pajaronian March 3, 1870.

There was less drama between the stagecoach lines that ran between Santa Cruz and Watsonville. In the early years, this route was the only feasible means of traveling from Santa Cruz to San Francisco until steamships almost entirely displaced this method of travel in the late 1850s. Throughout the 1860s, ships and stagecoaches over the mountains negated the need for a Santa Cruz to Watsonville stage line, though one did exist. The Watsonville Stage Company, initially run by F. C. Adams, began service around 1861. By 1870, it ran stages to San Juan, Monterey, Salinas, and other locations in Monterey County. Gilroy, however, was the primary destination for travelers because it was there that the Santa Clara and Pajaro Valley Railroad ended from March 1869. W. J. Conner managed the company at this time.

Advertisement for the Watsonville Stage Company, published in the Santa Cruz Sentinel June 20, 1874.

In December 1870, the Watsonville Stage Company was reincorporated under the same name, with ownership passing to H. F. Jackson, A. W. Billings, and W. T. Warren. On November 27, 1871, the Southern Pacific Railroad reached Pajaro. Tom Sutton was the best-known driver on the line and its popularity earned it the nickname “The People’s Line.” A. J. Jennings served as both Pajaro Depot agent and secretary of the firm. A stakeholder, Scott & Company, took sole control in April 1873, at which time the Pacific Ocean House became the Santa Cruz agency for the company.

Advertisement for the Santa Cruz Railroad Stage Line, published in the Watsonville Pajaronian April 15, 1875.

In March 1874, an opposition line, capitalizing on the popularity of the railroad, was formed named the Santa Cruz Railroad Stage Company. The Pajaronian only mentioned one driver for this line, Syd Conover. The stage left from the St. Charles Hotel in Santa Cruz at 7:30 a.m. daily to meet with the morning north- and southbound trains, and would return in the afternoon upon the arrival of the late train from San Francisco. Through tickets from Santa Cruz to San Francisco were available at the hotel from the company’s office. The presence of rival lines kept prices down but there simply was not enough traffic to warrant both lines. In mid-April 1875, the Santa Cruz Railroad Stage Company and the Watsonville Stage Company were purchased by Danforth Porter, who merged them into one service. He continued running stages until May 1876 when the completed Santa Cruz Railroad rendered the stage service unnecessary.

Advertisement for the Pioneer Stage Company, published in the Santa Cruz Sentinel September 2, 1871.

The completion of the railroad to Pajaro and the stages that connected Santa Cruz to Pajaro briefly stole the thunder from the trans-mountain stage line and forced it to lower costs and reduce frequence. Nevertheless, people still wanted a line through the mountains. In August 1871, McFarland joined with George L. Colgrove (or Colegrove), a driver on one of the old lines, and J. B. Crandall, a veteran of California staging, to form the Pioneer Stage Company. While lacking a relationship with the Southern Pacific Railroad, the new company put up a fierce competition. They ran their stages over the Soquel Turnpike rather than Mountain Charlie’s toll road, and operated out of the Santa Cruz House and the New York Exchange Hotel in San José. Tickets were set at one dollar. In January 1872, George Colgrove & Company took over management of the Stage and Express Company and the two businesses combined, running as the Pioneer Stage and Express Company. The Pacific Ocean House, still run by Skinner, became the southern terminus with stops at Paddack’s hotel for dinner on all northbound stages. The business also acquired the United States Mail contract for the Summit and Scott’s Valley.

Advertisement for the Pioneer Stage and Express Company, published in the Santa Cruz Sentinel June 20, 1874.

Colgrove’s business remained steady for the next eight years. He and his partner and co-driver, H. Ward, used three Troy coaches, an older and smaller style more suitable to narrow mountain roads with tight turns. The route shifted over the years. In 1873 after the merger, it turned to Mountain Charlie’s toll road. Then, in March 1875, the partners began a second route from Felton to Santa Clara via Boulder Creek and Lexington, with the main route moving back to Soquel and then running to Patchen on the Summit and Alma, before joining at Lexington with the other route. They abandoned this ambitious dual system in September due to low ridership and reverted to the Mountain Charlie route. Around this time, Colgrove hired another driver, John Dowd, he remained with the company until the end.

Advertisement for the Pioneer Stage and Express Company, published in the Santa Cruz Sentinel August 24, 1878.

Advertisements for the Pioneer Stage Line disappeared after June 3, 1876, but service continued nonetheless. Late in the same month, Ward and Colgrove supplemented their usual coaches with pleasure carriages, more akin to railroad cars than traditional stagecoaches, though less weather resistant. These allowed passengers a broad view of the scenic landscape as they meandered through the Santa Cruz Mountains. On June 1, 1878, the company shifted its northern station to Los Gatos, where the South Pacific Coast Railroad had established its southern terminus as construction began through the mountains. Colgrove worked closely with railroad management to turn his stage line into a replacement service for the incomplete section of track, running dual stages to Santa Cruz and Soquel. Ward had left the business by this time and Chris C. Coffin had taken over as co-owner and driver.

Advertisement for the Pioneer Stage and Express Company, published in the Santa Cruz Sentinel April 26, 1879.

The company shifted its terminus further south to Alma House near Lexington in August, and then moved it to Wright’s Station in April 1879, thereby making the travel time between San Francisco and Santa Cruz only six hours. All coaches ran via Soquel after this point due to the terminus’s closer proximity to the Soquel Turnpike. This would be the last change in the route for the Pioneer Stage Line. With the impending completion of the South Pacific Coast Railroad in May 1880, Coffin sold his stock and left the company. Colgrove, meanwhile, became a conductor for the railroad. The last regular stagecoach over the mountains ran on May 14, 1880, after which the only scheduled service left in Santa Cruz County was the regular stage to Pescadero.

Citations & Credits:

• Various articles from the Pacific Sentinel, Santa Cruz Sentinel, and Watsonville Pajaronian, 1857–1880